Endless Room is built by Plan A — an experience design studio that has spent years turning spaces into moments. From monumental events and stage productions to bespoke, intimate installs, we blend spatial design, projection, light, motion and technology into environments people remember.
Plan A is an experience design studio working across events, stage productions, spatial design and bespoke installations. Endless Room is our platform for living art — the studio's craft, productised.
It doesn't start from a blank page: it builds on years of turning rooms into experiences, now delivered as designed surfaces, intelligent software and an endless subscription of art.
Focused workstreams, each producing something testable. Because the display layer is reused, the real timeline drivers are seeding the art library, real-device testing and app-store review.
Stand up the platform, identity, tiers and entitlements.
Curate and generate the living art library — the core engine.
Phone app, surface playback and real-device testing.
Pilot venue and closed beta access — December 2026.
Endless Room is developed by Plan A in collaboration with DNY Group — a partner spanning design, technology and digital products. Together they bring the platform, engineering and infrastructure backbone that powers Endless Room.
Partner conversations · pilot venue · closed beta access — coming December 2026. Reach the studio directly.