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Business model

An endless
subscription of art.

Hardware surfaces optional · cancel anytime · annual pricing saves ~2 months.

Basic
$9.99 /mo
Curated living art for any screen you already own.
  • Curated art library & AI playlists
  • Manual playlists, scenes & scheduling
  • Mirror / off / ambient mode
  • Sound-reactive playback
  • AI on-demand generation
  • Full HD · 1 display
Choose Basic
★ Most popular
Plus
$19.99 /mo
Adds metered creation and sound-reactive, room-filling art.
  • Everything in Basic
  • Sound-reactive playback
  • AI on-demand generation — credits
  • 4K UHD · up to 3 displays
  • Early access to artist editions
  • Commercial / public-space licence
Choose Plus
Pro
$39.99 /mo
Open, real-time generation with a commercial licence.
  • Everything in Plus
  • AI generation — open · unlimited
  • 4K / 8K + projection
  • Unlimited simultaneous displays
  • Full + exclusive artist editions
  • Commercial / public-space licence
Choose Pro

Basic curates · Plus adds metered creation · Pro unlocks open, real-time generation and a commercial licence.

Compare in detail

Every feature, every tier.

FeatureBasicPlusPro
Curated art library & AI playlists
Manual playlists, scenes & scheduling
Mirror / off / ambient mode
Sound-reactive playback
AI on-demand generationLimited · creditsOpen · unlimited
ResolutionFull HD4K UHD4K / 8K + projection
Simultaneous displays1Up to 3Unlimited
Artist / exclusive editionsEarly accessFull + exclusives
Commercial / public-space licence
SupportStandardStandardPriority

By design, AI generation and sound-reactive playback are deliberately gated and enforced server-side — not just hidden in the app. This is core to the model: Basic curates, Plus adds metered creation, Pro unlocks open, real-time generation and a commercial licence.

The money — revenue streams

Six ways it
earns.

Home drives volume; hospitality drives value. Recurring subscription plus outcomes beats one-off, per-seat selling — the library is living content, not a product you sell once.

01

Subscription

The core recurring engine — Basic / Plus / Pro across home, office and venue. Predictable, compounding revenue.

02

AI generation credits

Metered on-demand creation on Plus — usage that scales with engagement.

03

Dedicated surfaces

Framed canvases, projection tables and embedded panels — optional hardware that deepens the system.

04

Hospitality & venues

Higher-value installs and commercial licences for bars, lobbies and public spaces.

05

Artist & exclusive editions

Premium and limited collections — early access on Plus, full library on Pro.

06

Commercial licensing

Public-space rights bundled into Pro — recurring revenue tied to commercial use.

Next steps

Start the
subscription.

Partner conversations · pilot venue · closed beta access — coming December 2026.

Request early access